Apple's New Products - Get Ready for Red

April 22, 2018

The tech giant is releasing a brand new red phone expecting to capitalize on a lively colour scheme that may appeal to its massive base of consumers.

The red phones are available in both iPhone 7 along with iPhone 7 Plus versions. They feature a red aluminum finish. come in 128GB and 256GB storage variants. Pricing is inline or perhaps a little higher than other iPhone versions.

Those registered in the iPhone Upgrade Program will be able to land one for $37 a month.

Apple has had a decade-long (RED) effort, which contributes to the Global Fund to fight AIDS. Apple said it is the world’s biggest corporate donor to the Global Fund, contributing more than $130 million. The red phone is reportedly a bit of the strategy. The business will donate some money to the charity for each phone sold.

Fans of Apple were recently surprised too with the announcement of a new iPad. It replaces the Air 2 already available on the market. It has a 9.7 in. retina display Apple is famous for. It comes with a 64-bit A9 chip and 10 hours of battery life.

The iPad has many attributes Apple lovers like such as Fingerprint, TouchID safety. It includes the ability to download and utilize over one million programs particularly for the device.

Also included is a 8-megapixel camera to shoot detailed graphics or 1080 HD video. Editing can be performed them right on the iPad with Photos, iMovie, or an app out of the App Store.

Pricing for the new iPad begins at $329 for a 32GB version. It can go up to a $559 for a version which has 128GB with cellular capability.

On a smaller scale, the iPhone SE is becoming a boost in storage. Apple is phasing out the 16GB and 64GB versions but doubling their storage capabilities to 32GB and 128GB. The 4 inch screen phone is becoming a little more powerful while the purchase price remains the same at around $399.

Also of notice is a new app called Clips. It’s a free program and assists users combine audio clips, music and photos to be shared via messages and social websites. Clips will be available soon on iOS 10.3, with “artistic filters” contours and emojis.

According to Apple, Clips will automatically identify people in a video and propose them as recipients of messages. The app then pulls in elements which are popular in Instagram, Snapchat, Vine, Google Photos and many others.

The more recent devices, and lower priced iPad, are signs that Apple is redefining some products and the pricing arrangement. This new strategy takes direct aim at many lower priced competitors. The Final Result could render much of the competition not only seeing red, but a lot more